Your Database is Your Best Asset
When you get a new listing, your first instinct is to put it on the MLS and wait for Zillow to do its thing. But your biggest immediate opportunity is actually sitting right inside your CRM.
A well-crafted new listing announcement email to your database can generate immediate showings and even off-market offers.
What to Include (And What to Leave Out)
The goal of an announcement email isn't to sell the house. The goal is to get them to click the link to see the photos or reply to schedule a showing.
- The Hook: Start with the most unique feature of the house. (e.g., "Finding a home with a 3-car garage in this neighborhood is almost impossible, until today.")
- The Details: Keep it brief. Bed, bath, location, and price. Don't write a novel.
- The Tease: Include one stunning photo. Make them click a link to see the rest.
The "Matchmaker" Email Strategy
If you have a segmented list, send a highly targeted email to buyers you know are looking in that specific area.
"Hi [Name], I know you've been looking for a 4-bedroom in [Neighborhood]. I literally just signed the listing agreement for exactly that. It's not on the public market yet, but I can get you in for a sneak peek tomorrow at 4 PM. Let me know if you want the address."
Generate the Perfect Announcement
Whether you need a mass email for your whole database or a highly-targeted "sneak peek" email for VIP buyers, EmailWrite AI can write it for you in seconds. Just select your tone, type in the property address, and hit generate.